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WHAT IT IS….
The other type is a high performance or lead generating website. As the name implies, lead generating websites are meant to generate and nurture new business
leads. Their success or failure is judged by how well they accomplish that mandate.
There are variations on this
theme. For instance, a site may be more focused on recruiting or generating new business teaming partners.
The first is what we call a branding website. The branding website is designed to convey your brand message and provide all the basic information about your firm:
• Who you are (about your firm)
• What you do (your services)
• Who you do it for (your clients)
Sometimes branding websites are referred to (somewhat disdainfully) as
“brochure” sites.